In a crowded market, the best way to stay ahead is by anticipating your competitors’ moves. Competitive analysis is an essential tool for crafting long-term business strategies. It equips you to identify, analyze, and respond to critical information about your competitive environment, covering areas such as products, customers, supply chains, pricing, and talent. The goal is to uncover opportunities, challenges, and untapped areas, enabling you to build a strategy that creates a competitive advantage and differentiation. Without a clear understanding of your competitors’ operations, distinguishing your company from the competition is nearly impossible.